CB Communications provides fractional support in addition to comprehensive services in:
We’ve honed our crisis communications expertise through years of managing situations such as executive misconduct, violent workplace incidents, operational threats and policy challenges.
Our proactive approach ensures readiness and resilience through risk mitigation, scenario planning and an actionable crisis communications plan that enables the quick but judicious release of essential information.
By anticipating potential challenges and collaborating with legal, finance, operations and other relevant teams, we help you confidently manage your reputation and safeguard your people and assets during critical moments.
As former journalists, we have a deep understanding of the editorial process in newsrooms of all types and many nationalities, and have built strong relationships with journalists at industry, local, national and international outlets.
We evaluate and elevate the newsworthiness of your story—whether it’s a product launch, business success or public policy perspective—and connect you to the right reporters and news influencers to reach your target audience.
Through comprehensive training and practice sessions, we help your business leaders and technical experts shape their message into quotable quotes that capture attention—and teach them techniques to become a confident and credible spokesperson.
Research shows that compelling stories enable your audience to retain your message with greater accuracy and influence your audiences to join you as a customer, an advocate or a donor.
Through strategic storytelling and thought leadership, we demonstrate your impact and elevate your expertise—cultivating prospects and sustaining key customers and partners. We are skilled at producing a range of signature communication pieces, including business case studies, press releases, op-eds, blog posts and annual reports.
Effective communications begins with the needs and interests of your target audience.
Through rigorous audience and landscape analyses, we help you discern what drives consideration and choice so that your brand stands out from your competitors and engages and motivates your audience.
Christine Nyirjesy Bragale, ABC, Principal of CB Communications, is known as a global communications strategist passionate about inspiring action, influencing public policy and driving revenue growth through authentic storytelling and thought leadership. The two tenets of her approach are alignment to strategic objectives and agility to respond to the opportunity (or crisis) of the day.
With deep experience in impact communications, media relations and crisis communications, Christine has led in-house teams driving brand strategy, media relations, crisis communications, digital communications, content strategy and storytelling, media advocacy, internal communications and events. Her decades-long career in public relations includes leadership roles at FHI 360, the USAID Partnerships Incubator (operated by The Kaizen Company), the News Literacy Project, Mercy Corps, Goodwill Industries International, TASC, a national security company, and Weber Merritt, a boutique public affairs agency.
Christine and her teams have garnered multiple industry awards for communication and marketing campaigns, media relations, and print and video content—most recently in 2024, best branding/rebranding campaign of the year and honorable mention for team of the year from Ragan Communications.
Christine spent the first part of her career as a television news producer and editor, including at ITN, France 2 and The Associated Press, where she helped launch the global news agency’s television arm, APTN, and directed its news gathering operations in the Americas. As a member of the White House, Capitol Hill and United Nations press corps, she covered politics, diplomacy and other major international news stories.
Christine holds a bachelor’s degree in history and a certificate in Latin American studies from Georgetown University, in addition to professional certificates in digital marketing from Columbia Business School and Northwestern University Kellogg School of Management. She also holds certification as an accredited business communicator (ABC) from the International Association of Business Communicators.
Connect with Christine on Linkedin.
